For this assignment:
First, download and read this short article, “Think the Sink”: Preliminary evaluation of a handwashing promotion campaign (Mackert et al., 2013). Then, download and read the short article, ” The effects of perceived social norms on handwashing behaviour in students” (Dickie et al., 2018) Now, answer each of the following questions with at least three full sentences (Hint: the more detail you give, the more I will understand your answer and the higher you will score.):
In the “Think the Sink” article, what two methods did the researchers use to collect data about the poster campaign’s impact? (For example, did they organize focus groups? Did they stand on street corners with a paper survey?) Do you think these were the best method of data collection–why or why not? What are the pros and cons of these data collection methods
Summarize the researchers’ Results in the “Think the Sink” article — did their poster campaign work? What did they learn about college students’ handwashing, and do they think the posters changed students’ behaviors?
Similarly, summarize the Results in the âThe effects of perceived social norms on handwashingâ article. What did the researchers find?
Now, compare the results of the two studies. Though each study uses a different theoretical basis (Theory of Planned Behavior and Social Norms Theory) and only one study focused on a specific poster campaign, they both come to a similar conclusion about the social norms of handwashing. Summarize the âlessonsâ learned from these two articles about what motivates college students to wash their hands. (Think critically here â this question requires you to understand and analyze both articles togetherâyou canât cut-and-past the answer to this question from either article!)
After reading these articles, if you were to design a campaign to encourage college students to wash their hands, a) who would be your target audience, b) what type of messaging would you use (i.e. narratives, gain-framed, novel appeals, fear appeals, etc.), and c) what two channels would you use? Explain each of your answers.
For this assignment: First, download and read this short article, “Think the Sin
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