This essay will be 12 pages of double-spaced APA. The title page and cover page included must cite when and where approximately. You are an executive-level manager for a large marketing firm. Up until recently, your marketing executives enjoyed a myriad of perks, including travel to meet with clients, laptop computers, free gym memberships, and company cars. However, after your firm loses a high-producing account, marketing executives will lose some of the important benefits they’ve grown accustomed to. It is your job to get the executives to buy into the changes. These changes include the restricted use of personal vehicles, limited travel benefits, the elimination of telecommuting, and the return of smartphones and tablets. You know this will not be easy.
Integrating Lewin’s 3-Stage Model of Change, create a change management plan that will convince the soon-to-be disgruntled executives to buy into the change. Write up your plan as a report that you will give to the CEO for approval before implementing it. Within the report, explain and justify specific steps you will take and your methods of communication with the employees about the changes.
This essay will be 12 pages of double-spaced APA. The title page and cover page
Need help With this Or a Simmilar Assignment
We will write a custom essay on your topic tailored to your instructions!