Unit outcomes addressed in this Assignment:
Synthesize how various healthcare marketing principles and theories can maximize the effectiveness of a specific healthcare system.
In this unit, you will become the marketing expert of a select health care system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize the effectiveness of a specific healthcare system.
To begin, select one (1) of the following health care systems that you would like to explore for this unit:
Ambulatory care
Assisted living
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Pediatric care
Primary care
Short-term care (e.g. post-surgery therapy)
Skilled nursing facility
Surgical care
The health care system that you selected will be the foundation for your unit 2 assignment.
Research a real-life health care organization that matches the system you selected. Describe its target market and services provided.
Evaluate the health care organization’s mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
Discuss how your selected health care system can legally market its services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the health care system.
Unit outcomes addressed in this Assignment: Synthesize how various healthcare ma
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