Social marketing is the systematic application of marketing concepts and approac

Social marketing is the systematic application of marketing concepts and approaches to the achievement of health goals. Social marketers may use social media to deliver their messages, but they also use more traditional channels such as print media, broadcasting, billboards and digital/interactive media (DVDs, video games, mobile applications, etc.).
In an increasingly mobile, wireless world, an organization with social marketing goals may find it increasingly difficult to reach “digital natives” without using social media. In this Discussion, you analyze one public health campaign’s use of social media to further its social marketing goals.
To prepare for this Discussion:
Review ALL of this week ’s Learning Resources.
Select a specific health campaign from one of the following websites:
The CDC’s Campaign website. Link located under Sample Health Campaigns in the Learning Resources.
The U. S. Food and Drug Administration’s Public Health Education Campaigns website. Link located under Sample Health Campaigns in the Learning Resources. https://www.cdc.gov/healthcommunication/campaigns/index.html
https://www.fda.gov/tobacco-products/public-health-education
Research the campaign’s use of social media.
Post a comprehensive response for the following:
Briefly describe the health campaign you selected, including the health issue and intended audience.
Analyze the health campaign’s use of social media to further its social marketing goals. Be precise about how the use of social media extends the campaign’s reach.
Suggest at least one other communication channel (either social media or traditional) the campaign might use to reach its intended audience.
Provide specific examples in your response.
Support your post with the Learning Resources. Bensley, R. J., & Brookins-Fisher, J. (Eds.). (2018). Community and public health education methods: A practical guide (4th ed.). Burlington, MA: Jones & Bartlett Learning.
Chapter 4: Newton-Ward, M., & Goldman, K. D. Exploring social marketing concepts (pp. 53 – 66).
Outside scholarly sources can be used but they should supplement the Learning Resources instead of replacing them.