THINKING, FEELING, AND BELIEVING
Preparation
Review the case study you want to focus on and the social psychology theory, behavioral ethics concept, and critical thinking concept you want to use for the assignment.
The second article should be one of the following:
Mere Exposure Effect: Montoya, R. M., Horton, R. S., Vevea, J. L., Citkowicz, M., & Lauber, E. A. (2017). A re-examination of the mere exposure effect: The influence of repeated exposure on recognition, familiarity, and liking. Psychological Bulletin, 143(5), 459â498.
You may use the following resources to supplement the information you find in your textbook and scholarly journal articles:
Mere Exposure Effect: Jansen, G. (2010, October 1). Mere exposure effect. https://www.gui.do/post/mere-exposure-effect
Mere exposure effect
Written by Guido Jansen inOctober 2010
Theory:
We have the tendency to express undue liking for things merely because of familiarity with them.
Application:
Unfamiliar products might be better than the products we are familiar with, but we tend to stick with the familiar because… well… they’re familiar. I think this originates in that we expect from ourselves that we started using a product for a good reason. It would be highly inefficient to start doubting that decision every time we encounter an alternative and to learn to use a new product. Mere exposure already triggers this effect. You can use this knowledge to be aware that it helps to expose people to your products (preferably multiple times) to gain an advantage over competing products. You could think about free samples, free trial or starter packages or real life exposers on en expo or conference.
Instructions
Summarize the case study.
Describe credible and scholarly sources relevant to a particular theory.
Apply a social psychological theory to a chosen case study.
Explain how social psychological research studies relate to a particular social psychological theory.
Apply an ethical reasoning concept to a chosen case study.
Apply a critical thinking concept to a chosen case study.
Review the key points.
Create a text in the third person, adhering to conventions of academic tone.
Uses APA-style citations and book, journal references, website, magazine, and blog posts.
Utilize various resources covered in the previous weeks including journals, books, websites, magazines, or blogs.
Additional Requirements
Written communication: Should be free of errors that detract from the overall message.
APA formatting: References and citations are formatted according to current Evidence and APA guidelines.
Length: 4â5 double-spaced pages of content, in addition to the title page and reference page.
Resources: Minimum of two scholarly or professional resources.
Template: Use the Thinking, Feeling, and Believing Assignment Template [DOCX] provided to complete the assignment.
THINKING, FEELING, AND BELIEVING Preparation Review the case study you want to f
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